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‘Kung Fu Panda 3’ Again Leads in TV Ad Spending

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In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, DreamWorks Animation claims the top spot in TV ad spending for the second week in a row with “Kung Fu Panda 3.” National ads placed for the computer-animated comedy had an estimated media value of $4.4 million through Sunday, for 1,196 airings... Read more »

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